Strategic Collaboration with
Industry-government
Tan Sri Lim established his university’s main campus in Cyberjaya, the creativity and innovation heart of Malaysia just outside the capital Kuala Lumpur, in a strategic collaboration with the Government-supported Malaysia Design Innovation (MDI) Centre.
MDI is to unite academia with industry and the Government in an endeavour to promote design knowledge and skills, develop quality Malaysian brands, inspire the entrepreneurial spirit, develop innovative thinking among Malaysians and change the way Malaysian companies build their business.
The ultimate goal is to help propel Malaysia into the ranks of the world’s most successful nations.
Tan Sri Lim believes design plays a major role to give products a competitive edge in the international arena. He has always known this because he has spent the best part of his life developing brands and building corporate identities.
He knows that although the country is progressing rapidly, it has another rung to climb. This country has been making products very well and which are selling very well all over the world. But the best products are mainly created by non-Malaysians and manufactured by non-Malaysian companies.
To move up the value chain, Malaysia must develop the capacity to produce original, high quality products in order to develop its own global brands.
Tan Sri Lim knows that the most successful countries in the world own internationally known brands of products and services that are perceived to be the best in the world. Because they produce the best goods that the world wants, they become the most competitive.
That is where he wants to position Malaysian-created products and Malaysian-own brands. That is what Limkokwing and MDI, working together, will strive to achieve.
