Associate Degree in
Advertising
As new creative innovative ways to communicate an idea, product or service continues, the greater is the demand for Creative Individuals in the graphic design and advertising industry.
The programme is a comprehensive course designed towards providing the relevant skills in acquiring knowledge and research, and applying them as solutions in the Advertising Industry. Our graduates are versatile, industry savvy, multi-skilled, multi-tasking individuals who are trained to succeed in the exciting glamorous world of advertising and graphic design.
Students are exposed to a wide range of graphics and visualisation techniques. This broad exposure enables students to focus on apply on real Industry projects. Students will have the added advantage of an entire semester of Practical Internship with the best and most renowned companies in the Creative Industries.
At the end of the programme, they will also be able to develop effective strategies for goal setting, time management and to execute design concepts to a professional standard. They will be the new generation of highly skilled creative innovative global workforce!
Entry requirements
Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.
Programme structure
Year 1 |
Semester 1 |
Semester 2 |
- Creative and Innovation Studies
- Human Communication
- Drawing 1
- Introduction to Computer Skills
- Presentation, Research & Study Skills
- Professional Communication Skills 1
|
- Visualization Techniques 1
- Adv Creative & Innovation Studies
- Design Studies
- Photography
- Computer Graphics 1
- Introduction to Advertising
|
Year 2 |
Semester 3 |
Semester 4 |
- Principles of Entrepreneurship
- Business Planning
- Leadership Skills & Competencies
- Advanced Advertising
|
- Typography 1
- Copywriting
- Visualization Techniques 2
- Computer Graphics 2
- Advertising 1
- Advertising Studio 1
|
Year 3 |
Semester 5 |
Semester 6 |
- Practical Internship
- Project Report
|
- Typography 2
- Art Direction
- Visualization Techniques 3
- Computer Graphics Techniques
- Advertising 2
- Advertising Studio 2
|
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