Bachelor of Arts (Hons) in Tourism Management

Many economists and economies estimate that tourism is the worlds single biggest industry both in monetary and employment terms. Tourism has become a lifestyle choice for many of the population in the developed world. Tourism is one of largest industrial sectors in these economies. It can be the single largest industrial sector for less well-developed economies.

Entry requirements

Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.

Programme Structure

Year 1
Semester 1
Semester 2
  • Public Relations Principles
  • Organisational Behaviour
  • Innovative Problem Solving Skills
  • Introduction to Tourism Management
  • Microeconomics
  • Writing for Communicators
  • Tourism Geography
  • Business Accounting
  • Marketing Management for Destinations & Attractions
  • Research & Presentation: Cross Cultural Project
  • Web Design for Business
  • English for Tourism 2

Year 2
Semester 3
Semester 4
  • Business Planning for the Tourism Industry
  • Event Management 
  • Consumer Behaviour
  • Innovative IT Strategies for the Tourist Industry
  • Tourism Economics
  • Professional Ethics for Business
  • Destination Management
  • Innovative Management for Sustainable Tourism
  • Strategic Marketing Management
  • Internship (Semster Break)

Year 3
Semester 5
Semester 6
  • Marketing Research
  • International Policies as They Affect Tourism
  • Creative Problem Solving – A Research Project
  • Management Accounting
  • Open Elective 1
  • Leisure & Tourism Management
  • Service Operations Management
  • Planning for Tourism
  • Creative Problem Solving – A Research Approach
  • Contemporary Issues in Tourism
  • Tour Guiding
  • Ticketing & Reservation