Bachelor of Arts (Hons)
inProfessional Communication

The rapid growth in the world of communication and new information technologies increases the potential for conflicts and crises in human relation through information pollution and information distortion. No matter how great one’s talents are in a given field, the inability to communicate effectively will jeopardize the building of relationships, teams, audiences and organisations. Realising the importance of communication as an essential component of individual and organizational success, this programme prepares students to meet the challenges of day-to-day ability to communicate which will assist in their professional and personal growth.

Professional Communication is designed to enhance communication skills and managerial techniques n preparation for employment or further education. It’s a combination of communication, advertising, public relations, writing and marketing. The programme also provides students with theoretical as well as practical knowledge of professional communication.

Entry requirements

Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.

Advance Standing

• Pass a Foundation programme (minimum of 1 year), Pre-University, Matriculation in related field or discipline or any other equivalent qualification from a recognised institution by the local Ministry of Education; or
  
  
• Pass a Diploma programme (minimum at Year 1or Year 2) in related field or discipline or any other equivalent qualification from a recognised institution by the local Ministry of Education; and
  
  
• In the instance of above point, credit transfer can be awarded by Head of School or Programme Leaders based on individual cases through the inspection of results transcripts and course details (curriculum) in the related field or discipline from a recognised institution by the local Ministry of Education.