Bachelor of Arts (Hons)
in
Event Management

If you enjoy the challenge of “making things happen”, event management can be a most satisfying career. In the fast growing service industry of today, the professionally trained event manager is needed at all levels – from small events to large-scale promotions.

The management of any event is a full time challenge, which is why it is increasingly being entrusted to professionally trained event managers. A wide range of exciting and challenging activities awaits those who choose this career path – Celebrity Events, Sports Events, Corporate Events, Political Events, Exhibitions, Product Promotions, Marketing Events, and Roadshows

There are definitely excellent long-term career prospects in the event management industry. The professional training at the Limkokwing University College of Creative Technology is designed to develop accomplished event managers under its comprehensive multi-tasking programme which includes skills in Event Consulting, Planning and Coordination, Implementation, Market Research and the necessary all-round skills in Marketing, Communications, Public Relations and Presentation.

The emergence of event management as a professional skill is now recognized in the service industry. Take this opportunity to explore an excellent career in this exciting world of event management

Students will be exposed to multi-disciplines such as Communication, Advertising, Marketing, Writing, Planning & Coordination, Event Operations and Evaluation

The course will also provide students with the opportunity to develop practical event management skills essential to anyone planning to work in this field such as developing the event concept and how to seamlessly execute complex programmes on time, on target and on budget.

Entry requirements

Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.

Advance Standing


  • Pass a Foundation programme (minimum of 1 year), Pre-University, Matriculation in related field or discipline or any other equivalent qualification from a recognised institution by the local Ministry of Education; or

  • Pass a Diploma programme (minimum at Year 1or Year 2) in related field or discipline or any other equivalent qualification from a recognised institution by the local Ministry of Education; and

  • In the instance of above point, credit transfer can be awarded by Head of School or Programme Leaders based on individual cases through the inspection of results transcripts and course details (curriculum) in the related field or discipline from a recognised institution by the local Ministry of Education.

Programme structure
Year 1
Semester 1
Semester 2
  • Event Industry
  • Event Operations
  • Web Technology 1
  • Writing Skills for Communicators
  • Business Communication
  • Venue Operations & Contracts
  • Marketing Principles
  • Computer Graphics
  • Public Relations Principles
  • Communication in the New Economy

Year 2
Semester 3
Semester 4
  • Corporate & Event Management
  • Corporate Communication
  • Consumer Behaviour
  • Media Law & Ethics
  • Dynamics of Small Business OR Innovative Problem Solving Skills
  • Project Management  
  • Strategic Marketing
  • Public Relations Communication
  • Managing Publicity & Media Relations OR Advertising Principles

Year 3
Semester 5
Semester 6
  • Event Impact Analysis
  • Studies on Media Audience
  • Public Relations Campaign
  • Advertising Process OR Entrepreneurship OR
  • Strategic Marketing Communications OR Public Relations Management OR Copywriting
  • Internship ( During Semester Break)
  • Conference & Exhibition Studies
  • Research Management
  • International Public Relations
  • PR Writing
  • Internet Marketing OR Advertising Campaign