Associate Degree inPublishing
This three-year programme is aimed at students who want to pursue a rewarding career in the global publishing industry. The programme will deliver current knowledge and understanding of both traditional and digital publishing media, processes and methods.
The programme will also equip students with the needed interdisciplinary expertise in communication, information technology, marketing, advertising and management and other aspects of the industry.
The learning experience will have a strong emphasis in practical work and graduates of the programme will be able to perform and manage the complexity of various publishing tasks be it editorial and design, production, sales and marketing or intellectual property management.
Entry requirements
Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.
Programme structure
Year 1 |
Semester 1 |
Semester 2 |
- Professional Communication Skills 1
- Creative and Innovation Studies
- Human Communication
- Introduction to Business Management
- Introduction to Computer Skills
- Presentation, Research & Study Skills
|
- Professional Communication Skills 2
- Advance Creative and Innovation Studies
- Introduction to Mass Media
- Principles of Marketing
- Introduction to Publishing
|
Year 2 |
Semester 3 |
Semester 4 |
- Principles of Entrepreneurship
- Business Planning
- Leadership Skills & Competencies
- Principle of Advertising
|
- Communications in New Economy
- Fundamental of Design
- Communication Graphics
- Media Law
- Typography 1
|
Year 3 |
Semester 5 |
Semester 6 |
- Practical Internship
- Project Report
|
- Organisational Behaviour
- Typography 2
- Creative Industry Writing
- Corporate Communication
- Desktop Publishing
|
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