Associate Degree in
Marketing

The equips students with a solid foundation in various business disciplines, focusing on marketing and communication concepts like communication and presentation skills, statistics, accounting and economics. Students are also taught critical marketing techniques that will enable them to discover opportunities and develop strategies.

The programme enhances its effectiveness by focusing on the individual development of each student. Expose to practical marketing problems and the developing of problem-solving skills are among the crucial features of the programme.

Entry requirements

Pass an ‘O’ Level or an equivalent qualification from a recognition institution by the local Ministry of Education.

Programme Structure
Year 1
Semester 1
Semester 2
  • Creative and Innovation Studies
  • Human Communication
  • Introduction to Business Management
  • Introduction to Computer Skills
  • Presentation, Research & Study Skills
  • Professional Communication Skills 1
  • Business Mathematics
  • Principles of Marketing
  • Principles of Accounting
  • Business Economics
  • Concept of Organization
  • Professional Communication Skills 2

Year 2
Semester 3
Semester 4
  • Principles of Entrepreneurship
  • Business Planning
  • Leadership Skills & Competencies
  • Marketing Management
  • Organizational Behaviour
  • Introduction to Finance
  • Retail Marketing
  • Business Ethics
  • Business Statistics

Year 3
Semester 5
Semester 6
  • Practical Internship
  • Project Report
  • Managerial Accounting
  • Marketing Research
  • Marketing Communication
  • Internet Commerce
  • Human Resource Management
  • International Marketing